Last year Coca Cola launched a program where users can upload a name and Coca Cola will print the name on the bottle and ship it to you for $5. While 99% of those using the program did it to print their name or someone else they knew, a few decided to list names of celebrities and brands and sell them on eBay. Some even tricked users as listing the bottles as “Authentic”, as it was a real coke bottle, but it was not a real bottle authorized by the brand.