That is what this whole removal of the Redskins trademark is about.
This case, Blackhorse v. Pro Football, Inc, will be headed to the Supreme Court if the Redskins lose their case in court. While I feel if it does reach that point, the Supreme Court will rule in favor of the Redskins, I wonder what will happen if they rule against them.
Basically what the court would have said is that the Federal Government can remove issued trademarks at any time if a elected official finds them offensive. Does not matter if your brand is 83 years old and is worth $2.4 billion like the Washington Redskins. Yes, the name is offensive to some, but does that mean it loses its trademark?
Does the US government have the right to remove trademarks for a company that did not commit any crime? That is the question.
If the Washington Redskins lose the court case over their trademark, it will stage a dangerous precedent for other companies.